Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
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Wang, Shan. "After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Feb. 2018. Web. 25 Jul. 2024.
APA
Wang, S. (2018, Feb. 22). After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2018/02/after-years-of-testing-the-wall-street-journal-has-built-a-paywall-that-bends-to-the-individual-reader/
Chicago
Wang, Shan. "After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader." Nieman Journalism Lab. Last modified February 22, 2018. Accessed July 25, 2024. https://www.niemanlab.org/2018/02/after-years-of-testing-the-wall-street-journal-has-built-a-paywall-that-bends-to-the-individual-reader/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/after-years-of-testing-the-wall-street-journal-has-built-a-paywall-that-bends-to-the-individual-reader/
| title = After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 22 February 2018
| accessdate = 25 July 2024
| ref = {{harvid|Wang|2018}}
}}
