“Mobility is a crucial factor in our identity. I believe that sort of fundamental optimism of American identity is running out of gas…That fundamentally shifts our national character.”
As seemingly every major news organization is thinking about a strategy for video, one of the most watched startups in the space is already much changed from its launch.
Three products — Circa, NRC Q, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.
Why be platform agnostic when you can be platform specific? The social news video startup is aiming to match the content to where it’s consumed — and increasingly that’s Instagram. Caroline O'Donovan
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O'Donovan, Caroline. "Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Sep. 2013. Web. 26 Apr. 2024.
APA
O'Donovan, C. (2013, Sep. 16). Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/
Chicago
O'Donovan, Caroline. "Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives." Nieman Journalism Lab. Last modified September 16, 2013. Accessed April 26, 2024. https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/instead-of-shoehorning-it-in-nowthis-news-is-building-video-content-that-fits-in-where-the-audience-lives/
| title = Instead of shoehorning it in, NowThis News is building video content that fits in where the audience lives
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 16 September 2013
| accessdate = 26 April 2024
| ref = {{harvid|O'Donovan|2013}}
}}
