“Owaahh had this blog where readers come together around this internet fireplace. What if we made that fireplace a physical place? Would people actually show up to listen to history?” (The answer was yes.)
“At the start, we understand the intention of the show, and that’s to promote good governance and social justice in Kenya. So before each season begins, we have a list of issues that we feel are major things that we should address or highlight.”
“In the West, Cracked, BuzzFeed, and Mashable had really picked up steam. We couldn’t relate to the contents; we didn’t get the jokes. So we decided to create content for people like us.”
Ghafla won’t win any journalism awards any time soon, but it’s evidence that some of the revenue models pioneered by a few American outlets are finding uptake elsewhere. Sam Petulla
Petulla, Sam. "How taking cues from Business Insider is making a popular Kenyan website profitable." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Nov. 2013. Web. 24 Jul. 2024.
APA
Petulla, S. (2013, Nov. 18). How taking cues from Business Insider is making a popular Kenyan website profitable. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/
Chicago
Petulla, Sam. "How taking cues from Business Insider is making a popular Kenyan website profitable." Nieman Journalism Lab. Last modified November 18, 2013. Accessed July 24, 2024. https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/11/how-taking-cues-from-business-insider-is-making-a-popular-kenyan-website-profitable/
| title = How taking cues from Business Insider is making a popular Kenyan website profitable
| last = Petulla
| first = Sam
| work = [[Nieman Journalism Lab]]
| date = 18 November 2013
| accessdate = 24 July 2024
| ref = {{harvid|Petulla|2013}}
}}
