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MLA

Schmidt, Christine. "The business case for listening to your audience is still murky (but early results are promising)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Oct. 2019. Web. 23 Jan. 2025.

APA

Schmidt, C. (2019, Oct. 3). The business case for listening to your audience is still murky (but early results are promising). Nieman Journalism Lab. Retrieved January 23, 2025, from https://www.niemanlab.org/2019/10/the-business-case-for-listening-to-your-audience-is-still-murky-but-early-results-are-promising/

Chicago

Schmidt, Christine. "The business case for listening to your audience is still murky (but early results are promising)." Nieman Journalism Lab. Last modified October 3, 2019. Accessed January 23, 2025. https://www.niemanlab.org/2019/10/the-business-case-for-listening-to-your-audience-is-still-murky-but-early-results-are-promising/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2019/10/the-business-case-for-listening-to-your-audience-is-still-murky-but-early-results-are-promising/
    | title = The business case for listening to your audience is still murky (but early results are promising)
    | last = Schmidt
    | first = Christine
    | work = [[Nieman Journalism Lab]]
    | date = 3 October 2019
    | accessdate = 23 January 2025
    | ref = {{harvid|Schmidt|2019}}
}}