“I’m an optimist about human nature — I like to think that most people aren’t freeloaders, they just might not want to compensate sites by dealing with advertising.”
Ellis, Justin. "Knight Foundation funds 20 new media and technology projects through its Prototype Fund." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Apr. 2015. Web. 21 Mar. 2025.
APA
Ellis, J. (2015, Apr. 30). Knight Foundation funds 20 new media and technology projects through its Prototype Fund. Nieman Journalism Lab. Retrieved March 21, 2025, from https://www.niemanlab.org/2015/04/knight-foundation-funds-20-new-media-and-technology-projects-through-its-prototype-fund/
Chicago
Ellis, Justin. "Knight Foundation funds 20 new media and technology projects through its Prototype Fund." Nieman Journalism Lab. Last modified April 30, 2015. Accessed March 21, 2025. https://www.niemanlab.org/2015/04/knight-foundation-funds-20-new-media-and-technology-projects-through-its-prototype-fund/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/04/knight-foundation-funds-20-new-media-and-technology-projects-through-its-prototype-fund/
| title = Knight Foundation funds 20 new media and technology projects through its Prototype Fund
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 30 April 2015
| accessdate = 21 March 2025
| ref = {{harvid|Ellis|2015}}
}}
