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Articles tagged Lance Knobel (7)

“As we build out that newsroom, how do we prioritize people who have experience serving info needs in communities across disciplines?”
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
The Bay Area local news site has a dedicated audience and significant ad revenue, but to continue growing they’ll need additional sources of income.
UC Berkeley’s cutting loose Mission Local doesn’t recognize that audience building, community outreach, and partnerships are core to the modern journalists’ work.
March 23, 2011