“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
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Wang, Shan. "Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Jul. 2016. Web. 23 Jul. 2024.
APA
Wang, S. (2016, Jul. 28). Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2016/07/pay-it-forward-laterpay-a-german-payment-infrastructure-company-offers-micropayments-with-a-twist/
Chicago
Wang, Shan. "Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist." Nieman Journalism Lab. Last modified July 28, 2016. Accessed July 23, 2024. https://www.niemanlab.org/2016/07/pay-it-forward-laterpay-a-german-payment-infrastructure-company-offers-micropayments-with-a-twist/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/07/pay-it-forward-laterpay-a-german-payment-infrastructure-company-offers-micropayments-with-a-twist/
| title = Pay it forward: LaterPay, a German payment infrastructure company, offers micropayments with a twist
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 28 July 2016
| accessdate = 23 July 2024
| ref = {{harvid|Wang|2016}}
}}
