“It’s like we’re farmers…that’s not a scalable start-up business, but it’s a very steady, very sustainable, and very honest business based on relationships.”
Brut — think a French version of NowThis — has had success reaching a younger demographic and is now partnering with France’s public broadcaster to expand its reach.
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Cobben, Ingrid. "This French startup is betting on native social video and is now eyeing expansion to the U.S.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Apr. 2017. Web. 25 Jul. 2024.
APA
Cobben, I. (2017, Apr. 12). This French startup is betting on native social video and is now eyeing expansion to the U.S.. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/
Chicago
Cobben, Ingrid. "This French startup is betting on native social video and is now eyeing expansion to the U.S.." Nieman Journalism Lab. Last modified April 12, 2017. Accessed July 25, 2024. https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/
| title = This French startup is betting on native social video and is now eyeing expansion to the U.S.
| last = Cobben
| first = Ingrid
| work = [[Nieman Journalism Lab]]
| date = 12 April 2017
| accessdate = 25 July 2024
| ref = {{harvid|Cobben|2017}}
}}
