Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.
Buyouts, rebranding, good journalism, and a vision still in progress: The Philadelphia Inquirer has had quite a summer. The metro newspaper business is still tough, even without a hedge fund or private equity pulling the strings.
“They said: ‘We don’t have a CRM. We have a plugin that manages who’s paid, and we have Mailchimp to email people.’ Honestly, that moment when they said ‘send us a CSV,’ we realized this was nuts.”
“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”
Schmidt, Christine. "Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Jan. 2019. Web. 5 Jun. 2023.
APA
Schmidt, C. (2019, Jan. 14). Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms. Nieman Journalism Lab. Retrieved June 5, 2023, from https://www.niemanlab.org/2019/01/heightening-the-cms-race-wordpress-com-and-news-revenue-hub-devise-a-toolkit-for-local-newsrooms/
Chicago
Schmidt, Christine. "Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms." Nieman Journalism Lab. Last modified January 14, 2019. Accessed June 5, 2023. https://www.niemanlab.org/2019/01/heightening-the-cms-race-wordpress-com-and-news-revenue-hub-devise-a-toolkit-for-local-newsrooms/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/01/heightening-the-cms-race-wordpress-com-and-news-revenue-hub-devise-a-toolkit-for-local-newsrooms/
| title = Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 14 January 2019
| accessdate = 5 June 2023
| ref = {{harvid|Schmidt|2019}}
}}