Lenfest Institute | Nieman Journalism Lab

Articles tagged Lenfest Institute (25)

Joshua BentonAugust 6, 2020

In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news

Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Christine SchmidtOctober 3, 2019

The business case for listening to your audience is still murky (but early results are promising)

“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.

Christine SchmidtAugust 22, 2019

Three years into nonprofit ownership, The Philadelphia Inquirer is still trying to chart its future

Buyouts, rebranding, good journalism, and a vision still in progress: The Philadelphia Inquirer has had quite a summer. The metro newspaper business is still tough, even without a hedge fund or private equity pulling the strings.

Christine SchmidtJuly 17, 2019

Attempting a meta-network for local news, Facebook announces community-building grantees

Recipients include 100 Days in Appalachia, Block Club Chicago, Chalkbeat, and the Tyler Loop, among others.

Christine SchmidtJune 20, 2019

Pico wants to inject CRM smarts into news sites hungry for reader relationships

“They said: ‘We don’t have a CRM. We have a plugin that manages who’s paid, and we have Mailchimp to email people.’ Honestly, that moment when they said ‘send us a CSV,’ we realized this was nuts.”

Sarah SchmalbachApril 2, 2019

Taking local news to the really local level: Using location data to deliver relevant local news

“We were glad to see hundreds of people install the app and also give it permission to access their location and motion.”

Sarah SchmalbachFebruary 20, 2019

How the Lenfest Local Lab used texting to inform Philadelphians about election issues

Texting “seemed like a way to allow people to pare the constant stream of news down to just what mattered to them the most.”

Christine SchmidtJanuary 16, 2019

Take these email templates and go build a beautiful (monetized, useful, tested, efficient) newsletter

“Who’s your audience? How will you serve that audience? Why do we care about that audience? No, really, what’s the payoff?”

Christine SchmidtJanuary 14, 2019

Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms

“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”

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