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Articles tagged Lenny Letter (4)

“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“We can’t be like, well, our first issue was really diverse, and that’s enough. It has to be ongoing.”