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Articles tagged Local Media Consortium (4)

Local news consortiums, labs, associations, and more.
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals.
This year’s been a struggle, and there are plenty of trend lines still headed in the wrong direction. Here are the ideas and developments to watch as the news industry moves into 2014.