“While local newspapers accounted for roughly 25 percent of the local media outlets in our sample, they accounted for nearly 50 percent of the original news stories in our database.”
Surprise: “Subscribers who read many stories per visit and read them thoroughly were no more likely to keep their subscriptions than those who skimmed.”
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
Damian Radcliffe and Christopher AliFebruary 2, 2017
Adopting the role of a good neighbor does not mean abandoning critical perspective. It’s an opportunity to ensure that local newspapers are at the heart of the conversations taking place in their communities.
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
Ellis, Justin. "An argument that newspapers are missing out on reaching loyal, local digital audiences." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Jul. 2015. Web. 7 Jul. 2020.
APA
Ellis, J. (2015, Jul. 1). An argument that newspapers are missing out on reaching loyal, local digital audiences. Nieman Journalism Lab. Retrieved July 7, 2020, from https://www.niemanlab.org/2015/07/an-argument-that-newspapers-are-missing-out-on-reaching-loyal-local-digital-audiences/
Chicago
Ellis, Justin. "An argument that newspapers are missing out on reaching loyal, local digital audiences." Nieman Journalism Lab. Last modified July 1, 2015. Accessed July 7, 2020. https://www.niemanlab.org/2015/07/an-argument-that-newspapers-are-missing-out-on-reaching-loyal-local-digital-audiences/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/an-argument-that-newspapers-are-missing-out-on-reaching-loyal-local-digital-audiences/
| title = An argument that newspapers are missing out on reaching loyal, local digital audiences
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 1 July 2015
| accessdate = 7 July 2020
| ref = {{harvid|Ellis|2015}}
}}
