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Articles tagged local TV (20)

Cable news is growing, local TV news is declining, and network news is roughly flat.
“The reality is we do not have folks who are embedded in the communities they serve who actually are responsible for telling these stories.” ABC is making local hires as one step to try to fix that.
“Our goal is a newscast that is complementary to the commercial news”: Think important local issues, not car crashes and sports scores.
“It’s a great question because I don’t think we’re suddenly going to come up with some great gimmick and Millennials are going to flock to their TV to watch traditional newscasts.”
Stations in our sample posted an an average of just over 50 percent local content, using an an extremely generous threshold for “local” content.
To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news.
In many smaller markets, it’s local TV stations’ websites — not newspapers’ sites! — that are the dominant digital local news source.
“Storytelling is a differentiator. I wish we did more of it on the air, but since we don’t, we’re doing it in digital.