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Articles tagged Lookout Local (4)

After finding success — and a Pulitzer Prize — in Santa Cruz, Lookout aims to replicate its model in Oregon. “All of these playbooks are at least partially written. You sometimes hear people say, ‘Nobody’s figured it out yet.’ But this is all about execution.”
“It’s simple, fast, and gloriously free of baggage. It’s not what we’re not, it’s simply what we are. And anyone is free to use it.”
We don’t wake up each morning to compete with a print daily, but rather to run our own local news and community model. That’s the key.
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.