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Articles tagged Lookout Santa Cruz (6)

After finding success — and a Pulitzer Prize — in Santa Cruz, Lookout aims to replicate its model in Oregon. “All of these playbooks are at least partially written. You sometimes hear people say, ‘Nobody’s figured it out yet.’ But this is all about execution.”
For the first time ever, more online news sites produced Pulitzer finalists than newspapers did.
Eleven takeaways as Lookout Santa Cruz enters its third year.
“The term ‘news desert’ has been a shorthand, but the real problem here and elsewhere is that this region lacked the number of journalists it needed to thoroughly inform the public.”
We don’t wake up each morning to compete with a print daily, but rather to run our own local news and community model. That’s the key.
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.