“The source of power is the people in the community volunteering to foster these sorts of conversations and have them be accessed by trusted local media partners.”
A deep linguistic analysis finds that newspapers today are a lot like newspapers 30 years ago. But TV news — especially cable news — has ramped up the emotion, the conversationality, and the arguing.
“Say you read a lot about cooking, and someone similar to you has also read a lot about cooking, but also read a Saturday profile from International about a chef in Italy. We may surface that story in your queue in your newsletter.”
Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
Barot, Trushar. "The future of news is humans talking to machines." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Sep. 2017. Web. 16 Sep. 2024.
APA
Barot, T. (2017, Sep. 18). The future of news is humans talking to machines. Nieman Journalism Lab. Retrieved September 16, 2024, from https://www.niemanlab.org/2017/09/the-future-of-news-is-humans-talking-to-machines/
Chicago
Barot, Trushar. "The future of news is humans talking to machines." Nieman Journalism Lab. Last modified September 18, 2017. Accessed September 16, 2024. https://www.niemanlab.org/2017/09/the-future-of-news-is-humans-talking-to-machines/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/09/the-future-of-news-is-humans-talking-to-machines/
| title = The future of news is humans talking to machines
| last = Barot
| first = Trushar
| work = [[Nieman Journalism Lab]]
| date = 18 September 2017
| accessdate = 16 September 2024
| ref = {{harvid|Barot|2017}}
}}