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Articles tagged machine learning (15)

A deep linguistic analysis finds that newspapers today are a lot like newspapers 30 years ago. But TV news — especially cable news — has ramped up the emotion, the conversationality, and the arguing.
“Say you read a lot about cooking, and someone similar to you has also read a lot about cooking, but also read a Saturday profile from International about a chef in Italy. We may surface that story in your queue in your newsletter.”
“We have to remember, as media, we are gatekeepers to people’s understanding of the modern world.”
Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“The digital publishing system has the big inconvenience of flattening everything.”
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
Apple, like Google, is using its position in the browser market to try to control elements of the advertising market.