Plus: A subscription-first audio product doesn’t necessarily have to be big, grappling with politicians’ podcasts, and developments in podcast-to-broadcast.
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
Lichterman, Joseph. "How podcasters are turning to new technologies and partnerships to introduce programmatic ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Aug. 2015. Web. 1 Apr. 2023.
APA
Lichterman, J. (2015, Aug. 24). How podcasters are turning to new technologies and partnerships to introduce programmatic ads. Nieman Journalism Lab. Retrieved April 1, 2023, from https://www.niemanlab.org/2015/08/how-podcasters-are-turning-to-new-technologies-and-partnerships-to-introduce-programmatic-ads/
Chicago
Lichterman, Joseph. "How podcasters are turning to new technologies and partnerships to introduce programmatic ads." Nieman Journalism Lab. Last modified August 24, 2015. Accessed April 1, 2023. https://www.niemanlab.org/2015/08/how-podcasters-are-turning-to-new-technologies-and-partnerships-to-introduce-programmatic-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/08/how-podcasters-are-turning-to-new-technologies-and-partnerships-to-introduce-programmatic-ads/
| title = How podcasters are turning to new technologies and partnerships to introduce programmatic ads
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 24 August 2015
| accessdate = 1 April 2023
| ref = {{harvid|Lichterman|2015}}
}}
