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Articles tagged Mark Ramsey (4)

Plus: A subscription-first audio product doesn’t necessarily have to be big, grappling with politicians’ podcasts, and developments in podcast-to-broadcast.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
Todd Mundt
His worry for local stations: Without jumping on digital opportunities, someday soon they “will be revealed as rather pedestrian repeaters of national content.”
April 15, 2009