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MLA
Usher, Nikki. "Why spreadable doesn’t equal viral: A conversation with Henry Jenkins." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Nov. 2010. Web. 30 Sep. 2023.
APA
Usher, N. (2010, Nov. 23). Why spreadable doesn’t equal viral: A conversation with Henry Jenkins. Nieman Journalism Lab. Retrieved September 30, 2023, from https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/
Chicago
Usher, Nikki. "Why spreadable doesn’t equal viral: A conversation with Henry Jenkins." Nieman Journalism Lab. Last modified November 23, 2010. Accessed September 30, 2023. https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/11/why-spreadable-doesnt-equal-viral-a-conversation-with-henry-jenkins/
| title = Why spreadable doesn’t equal viral: A conversation with Henry Jenkins
| last = Usher
| first = Nikki
| work = [[Nieman Journalism Lab]]
| date = 23 November 2010
| accessdate = 30 September 2023
| ref = {{harvid|Usher|2010}}
}}
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
It’s a project of the Nieman Foundation for Journalism at Harvard University.