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The New York Times shutters NYT en Español after three years: “It did not prove financially successful”
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Articles tagged Mary Walter-Brown (10)

“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
After helping five pilot news organizations together raise more than $1 million in six months, the News Revenue Hub has spun off into its own standalone organization.
“We’d be happy to see a healthy portion of our budget paid for by the membership program.”
“Estaríamos encantados de ver una porción de nuestro presupuesto pagado por el programa de membresía”.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
The centralized News Revenue Hub is helping a pilot group of five news organizations — Honolulu Civil Beat, InsideClimate News, The Lens, NJ Spotlight, and PolitiFact — with everything from technical installation to email targeting.
“At the heart of it is to get more people to engage with us with their information so we can get them into the pipeline for potential membership.”