Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“The audience numbers for the past few months, which had been growing gangbusters before, have plateaued and even kind of fallen for pretty much almost all of our shows.”
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Doctor, Ken. "A growing layer of technology will help determine where podcasting goes next." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Sep. 2016. Web. 18 Apr. 2024.
APA
Doctor, K. (2016, Sep. 15). A growing layer of technology will help determine where podcasting goes next. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2016/09/a-growing-layer-of-technology-will-help-determine-where-podcasting-goes-next/
Chicago
Doctor, Ken. "A growing layer of technology will help determine where podcasting goes next." Nieman Journalism Lab. Last modified September 15, 2016. Accessed April 18, 2024. https://www.niemanlab.org/2016/09/a-growing-layer-of-technology-will-help-determine-where-podcasting-goes-next/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/a-growing-layer-of-technology-will-help-determine-where-podcasting-goes-next/
| title = A growing layer of technology will help determine where podcasting goes next
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 15 September 2016
| accessdate = 18 April 2024
| ref = {{harvid|Doctor|2016}}
}}
