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Articles tagged Matt Lieber (21)

Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: Spotify sees growth in spoken audio, one network goes cult-happy, and Marc Maron upgrades his garage.
Plus: RadioPublic stands up for the little guys, everybody’s going Hollywood, and Gannett wants to build “The Wire” (but non-fiction).
Plus: Everybody’s suddenly making podcasts for kids, a show reveals itself as part-fiction in its grand finale, and mixing podcasts and dating apps.
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: A new season of shows from Gimlet, award-winning audio fiction, and NPR’s Embedded returns.
Plus: The outlook for podcasts following the election; Radio Ambulante signs a deal with NPR; a Serial spinoff.
“The audience numbers for the past few months, which had been growing gangbusters before, have plateaued and even kind of fallen for pretty much almost all of our shows.”
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.