Surprise: “Subscribers who read many stories per visit and read them thoroughly were no more likely to keep their subscriptions than those who skimmed.”
Schmidt, Christine. "Northwestern will help local newsrooms study and design a sustainable approach — as local TV news’ potential grows." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Apr. 2018. Web. 29 May. 2023.
APA
Schmidt, C. (2018, Apr. 18). Northwestern will help local newsrooms study and design a sustainable approach — as local TV news’ potential grows. Nieman Journalism Lab. Retrieved May 29, 2023, from https://www.niemanlab.org/2018/04/northwestern-will-help-local-newsrooms-study-and-design-a-sustainable-approach-as-local-tv-news-potential-grows/
Chicago
Schmidt, Christine. "Northwestern will help local newsrooms study and design a sustainable approach — as local TV news’ potential grows." Nieman Journalism Lab. Last modified April 18, 2018. Accessed May 29, 2023. https://www.niemanlab.org/2018/04/northwestern-will-help-local-newsrooms-study-and-design-a-sustainable-approach-as-local-tv-news-potential-grows/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/04/northwestern-will-help-local-newsrooms-study-and-design-a-sustainable-approach-as-local-tv-news-potential-grows/
| title = Northwestern will help local newsrooms study and design a sustainable approach — as local TV news’ potential grows
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 18 April 2018
| accessdate = 29 May 2023
| ref = {{harvid|Schmidt|2018}}
}}
