membership drive | Nieman Journalism Lab

Articles tagged membership drive (1)

Shan WangJune 25, 2018

When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”

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MLA

Wang, Shan. "When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Jun. 2018. Web. 23 Jul. 2024.

APA

Wang, S. (2018, Jun. 25). When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2018/06/when-it-comes-to-launching-serious-sustainable-membership-programs-for-journalism-ask-for-more-more-often-and-aim-higher/

Chicago

Wang, Shan. "When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher." Nieman Journalism Lab. Last modified June 25, 2018. Accessed July 23, 2024. https://www.niemanlab.org/2018/06/when-it-comes-to-launching-serious-sustainable-membership-programs-for-journalism-ask-for-more-more-often-and-aim-higher/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/06/when-it-comes-to-launching-serious-sustainable-membership-programs-for-journalism-ask-for-more-more-often-and-aim-higher/
    | title = When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher
    | last = Wang
    | first = Shan
    | work = [[Nieman Journalism Lab]]
    | date = 25 June 2018
    | accessdate = 23 July 2024
    | ref = {{harvid|Wang|2018}}
}}

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