Nieman Foundation at Harvard
HOME
          
LATEST STORY
The California Journalism Preservation Act would do more harm than good. Here’s how the state might better help news
ABOUT                    SUBSCRIBE

Articles tagged membership drive (1)

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”