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Articles tagged membership model (21)

“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
“Letting people know that you’re actually listening to them, and that you pick up on stuff they tell you, enhances the trust.” Joseph Lichterman
After nine years, Joel Kramer reflects on the state of the site he cofounded with his wife Laurie and looks forward to its next era under new leadership.
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
“This isn’t going to be the thing that saves journalism or The Salt Lake Tribune, but I think it’s another oar in the water.”
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”