Minnesota’s City Pages was closed after its parent company said the pandemic had made the alt-weekly “economically unviable.” Now, four top editors are back with something new.
The public research project analyzed membership projects worldwide. They found successful communities were fixated on learning what their members value.
“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
After nine years, Joel Kramer reflects on the state of the site he cofounded with his wife Laurie and looks forward to its next era under new leadership.
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
Welsh, Madeline. "The Salt Lake Tribune, its future uncertain, offers to eliminate all its ads — for 10 bucks a month." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Jul. 2015. Web. 23 Jul. 2024.
APA
Welsh, M. (2015, Jul. 21). The Salt Lake Tribune, its future uncertain, offers to eliminate all its ads — for 10 bucks a month. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2015/07/the-salt-lake-tribune-its-future-uncertain-offers-to-eliminate-all-its-ads-for-10-bucks-a-month/
Chicago
Welsh, Madeline. "The Salt Lake Tribune, its future uncertain, offers to eliminate all its ads — for 10 bucks a month." Nieman Journalism Lab. Last modified July 21, 2015. Accessed July 23, 2024. https://www.niemanlab.org/2015/07/the-salt-lake-tribune-its-future-uncertain-offers-to-eliminate-all-its-ads-for-10-bucks-a-month/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/the-salt-lake-tribune-its-future-uncertain-offers-to-eliminate-all-its-ads-for-10-bucks-a-month/
| title = The Salt Lake Tribune, its future uncertain, offers to eliminate all its ads — for 10 bucks a month
| last = Welsh
| first = Madeline
| work = [[Nieman Journalism Lab]]
| date = 21 July 2015
| accessdate = 23 July 2024
| ref = {{harvid|Welsh|2015}}
}}
