Nieman Foundation at Harvard
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Articles tagged Membership Puzzle Project (11)

“Our weekly Insider meetings are attended by the editor-in-chief, CEO, membership manager, product manager, support manager, developer, marketing and design team, with occasional drop-ins from finance and events team reps. Of the 10 regular attendees, only three of those positions existed before the decision to move into membership.”
“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”
The Canadian startup OpenFile was a bet on collaboration between journalists and their audience: “We learned that we shouldn’t dismiss [a story] just because it’s not articulated in a way that we would as journalists.”