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Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
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Articles tagged membership (71)

When we asked members what might make them upgrade their membership tier, the clear winner was to pitch higher-tier membership as a way to make content accessible to people who couldn’t afford to sign up.
“People don’t just pay for the product and the content. People pay for the idea behind it and the credibility. There’s a good will among the people to support independent journalism in Kashmir.”
“What does it mean for a diverse group of young Southerners to be producing content that is read by mostly white folks — and white folks that are older than them?”
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
“We have to continually work with our audience to make sure they love us later as much as they love us now.”
“It’s more similar to an Audible.com subscription, where you’re getting access to this huge library of journalism, than it is to a daily news subscription.”
You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“Our weekly Insider meetings are attended by the editor-in-chief, CEO, membership manager, product manager, support manager, developer, marketing and design team, with occasional drop-ins from finance and events team reps. Of the 10 regular attendees, only three of those positions existed before the decision to move into membership.”