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Newsonomics: Nikkei’s Tsuneo Kita: “Without the FT, it wouldn’t have been possible for us to transform ourselves as we have”
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Articles tagged membership (67)

“We have to continually work with our audience to make sure they love us later as much as they love us now.”
“It’s more similar to an Audible.com subscription, where you’re getting access to this huge library of journalism, than it is to a daily news subscription.”
You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“Our weekly Insider meetings are attended by the editor-in-chief, CEO, membership manager, product manager, support manager, developer, marketing and design team, with occasional drop-ins from finance and events team reps. Of the 10 regular attendees, only three of those positions existed before the decision to move into membership.”
“You don’t feel like you’re trying to convince people you’re not lying.”
Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.
“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”