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Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
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Articles tagged memberships (18)

“You’re going to have micro-community sites with 72 lost-dog stories a day and [you’ll have] investigative reporting — but most of the things between those are going to struggle if we can’t figure out the model.”
New York magazine and Quartz both now want readers to pay up. How deep into their pockets will even dedicated news consumers go for a second (or third or fourth) read?
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
付费金额比我想象中高得多。
Las sumas fueron mucho más grandes de lo que esperaba.
New Naratif, modeled loosely on the successful Dutch site De Correspondent, has started a crowdfunding campaign with the goal of signing up 3,500 members.
“Problems news organizations will run into, we’ve run into before, we can help them with that, and we can hopefully help them get the same retention and engagement we did.”
“Los problemas con que se encontrarán ya los hemos tenido antes y podemos ayudarles con eso, esperando que consigan la misma retención y compromiso que nosotros”.