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Articles tagged Meredith Kopit Levien (10)

It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
Meredith Kopit Levien, everyone seems to agree, is the right person to lead the Times into the 2020s. But here’s hoping she’ll view her mission more broadly — including the state of local news in America.
“Engineering now is the second largest functional area at the New York Times, only behind journalism, and the largest function by far on the business side.”
A giant potential audience isn’t good enough on its own anymore: “It’s time to re-examine all of our relationships with the big platforms.”
“I believe that if you’re producing journalism of value, there is no reason to expect that consumers wouldn’t be prepared, in some way, to support that — potentially to pay for it. And that’s probably, ultimately, true of regional and local journalism as well as national and international journalism.”
“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?