A study that seemed to claim they had was treated as “bad news for journalists: the public doesn’t share our values.” The reality is a few arbitrary research design decisions put a thumb on the scale.
Seward, Zachary M.. "In the news cycle, memes spread more like a heartbeat than a virus." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Jul. 2009. Web. 20 Sep. 2023.
APA
Seward, Z. (2009, Jul. 13). In the news cycle, memes spread more like a heartbeat than a virus. Nieman Journalism Lab. Retrieved September 20, 2023, from https://www.niemanlab.org/2009/07/in-the-news-cycle-memes-spread-more-like-a-heartbeat-than-a-virus/
Chicago
Seward, Zachary M.. "In the news cycle, memes spread more like a heartbeat than a virus." Nieman Journalism Lab. Last modified July 13, 2009. Accessed September 20, 2023. https://www.niemanlab.org/2009/07/in-the-news-cycle-memes-spread-more-like-a-heartbeat-than-a-virus/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2009/07/in-the-news-cycle-memes-spread-more-like-a-heartbeat-than-a-virus/
| title = In the news cycle, memes spread more like a heartbeat than a virus
| last = Seward
| first = Zachary M.
| work = [[Nieman Journalism Lab]]
| date = 13 July 2009
| accessdate = 20 September 2023
| ref = {{harvid|Seward|2009}}
}}