“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
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Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2018. Web. 23 Jul. 2024.
APA
Bilton, R. (2018, Feb. 5). “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
Chicago
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Last modified February 5, 2018. Accessed July 23, 2024. https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
| title = “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 February 2018
| accessdate = 23 July 2024
| ref = {{harvid|Bilton|2018}}
}}
