Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
The Times set the agenda for the newspaper industry with its metered paywall. Will its new round of paid digital products — coming next year — do the same?
The Times Co.’s R&D Lab is betting breakfast will be less about sharing out newsprint and more about swiping through stories, ambient commerce, and the quantified self. Megan Garber
Garber, Megan. "The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Apr. 2011. Web. 23 Mar. 2025.
APA
Garber, M. (2011, Apr. 22). The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space. Nieman Journalism Lab. Retrieved March 23, 2025, from https://www.niemanlab.org/2011/04/the-new-york-times-rd-lab-has-built-a-tool-that-explores-the-life-stories-take-in-the-social-space/
Chicago
Garber, Megan. "The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space." Nieman Journalism Lab. Last modified April 22, 2011. Accessed March 23, 2025. https://www.niemanlab.org/2011/04/the-new-york-times-rd-lab-has-built-a-tool-that-explores-the-life-stories-take-in-the-social-space/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/04/the-new-york-times-rd-lab-has-built-a-tool-that-explores-the-life-stories-take-in-the-social-space/
| title = The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space
| last = Garber
| first = Megan
| work = [[Nieman Journalism Lab]]
| date = 22 April 2011
| accessdate = 23 March 2025
| ref = {{harvid|Garber|2011}}
}}