As Google tries to assemble its advertising programs into a coherent package, publishers are facing a familiar dilemma: join up with Goliath or compete against it.
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Ellis, Justin. "Fargo Kindle City: One small paper’s experiment with publishing ebooks." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Jun. 2011. Web. 12 Nov. 2019.
APA
Ellis, J. (2011, Jun. 14). Fargo Kindle City: One small paper’s experiment with publishing ebooks. Nieman Journalism Lab. Retrieved November 12, 2019, from https://www.niemanlab.org/2011/06/fargo-kindle-city-one-small-papers-experiment-with-ebooks/
Chicago
Ellis, Justin. "Fargo Kindle City: One small paper’s experiment with publishing ebooks." Nieman Journalism Lab. Last modified June 14, 2011. Accessed November 12, 2019. https://www.niemanlab.org/2011/06/fargo-kindle-city-one-small-papers-experiment-with-ebooks/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/06/fargo-kindle-city-one-small-papers-experiment-with-ebooks/
| title = Fargo Kindle City: One small paper’s experiment with publishing ebooks
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 14 June 2011
| accessdate = 12 November 2019
| ref = {{harvid|Ellis|2011}}
}}
