By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
A new head-to-head competition between the Post and the Times is brewing as both papers look at expanding their audiences and revenue through digital networks and niche print products.
Now that news companies are getting comfortable with the idea of charging digital customers, the question becomes: How much? Here are nine things we’ve learned from early experiments.
Doctor, Ken. "The newsonomics of Pricing 101." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 May. 2012. Web. 17 Apr. 2024.
APA
Doctor, K. (2012, May. 3). The newsonomics of Pricing 101. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/
Chicago
Doctor, Ken. "The newsonomics of Pricing 101." Nieman Journalism Lab. Last modified May 3, 2012. Accessed April 17, 2024. https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/
| title = The newsonomics of Pricing 101
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 3 May 2012
| accessdate = 17 April 2024
| ref = {{harvid|Doctor|2012}}
}}
