Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Plug aims to offer rigorous reporting on Black and brown tech
ABOUT                    SUBSCRIBE

Articles tagged Mike Orren (6)

For the vast majority of news outlets, Apple’s cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers’ minds?
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.