After finding success — and a Pulitzer Prize — in Santa Cruz, Lookout aims to replicate its model in Oregon. “All of these playbooks are at least partially written. You sometimes hear people say, ‘Nobody’s figured it out yet.’ But this is all about execution.”
“We would like to see at least 25% of our P&L look different in a couple of years than it does now…I don’t think any media company right now can just be banking on subscriptions to save the day.”
Now that news companies are getting comfortable with the idea of charging digital customers, the question becomes: How much? Here are nine things we’ve learned from early experiments.
Doctor, Ken. "The newsonomics of Pricing 101." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 May. 2012. Web. 6 Nov. 2024.
APA
Doctor, K. (2012, May. 3). The newsonomics of Pricing 101. Nieman Journalism Lab. Retrieved November 6, 2024, from https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/
Chicago
Doctor, Ken. "The newsonomics of Pricing 101." Nieman Journalism Lab. Last modified May 3, 2012. Accessed November 6, 2024. https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/the-newsonomics-of-pricing-101/
| title = The newsonomics of Pricing 101
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 3 May 2012
| accessdate = 6 November 2024
| ref = {{harvid|Doctor|2012}}
}}