Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
Quah, Nicholas. "Hot Pod: Not enough advertisers for podcasts, or not enough podcasts worth advertising on?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Feb. 2016. Web. 25 Apr. 2024.
APA
Quah, N. (2016, Feb. 23). Hot Pod: Not enough advertisers for podcasts, or not enough podcasts worth advertising on?. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/02/hot-pod-not-enough-advertisers-for-podcasts-or-not-enough-podcasts-worth-advertising-on/
Chicago
Quah, Nicholas. "Hot Pod: Not enough advertisers for podcasts, or not enough podcasts worth advertising on?." Nieman Journalism Lab. Last modified February 23, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/02/hot-pod-not-enough-advertisers-for-podcasts-or-not-enough-podcasts-worth-advertising-on/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/hot-pod-not-enough-advertisers-for-podcasts-or-not-enough-podcasts-worth-advertising-on/
| title = Hot Pod: Not enough advertisers for podcasts, or not enough podcasts worth advertising on?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 23 February 2016
| accessdate = 25 April 2024
| ref = {{harvid|Quah|2016}}
}}
