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Can a science escape room livestreamed on Twitch help bring viewers to public media?
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It sees service journalism as a way to build digital revenue and reach an audience interested in advice and recommendations as much as the Times’ criticism and culture coverage.
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.