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Under stress but seeing their work resonate, local news orgs are experimenting through the pandemic
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The “failing” New York Times’ news operation now employs more than 1,700 journalists, up nearly 50 percent from a decade ago. It has nearly 5 million subscribers, triple its print-era peak. Now it’s preparing to up the price.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
“I know it’s popular to quit social media or say the internet is terrible, but we can’t give up.”
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
New York magazine and Quartz both now want readers to pay up. How deep into their pockets will even dedicated news consumers go for a second (or third or fourth) read?
“If the Post is like Amazon, happy to sell individual slices of its vertically integrated whole, the Times is perhaps more like Apple, bringing its ethos and voice to a more diverse array of products.”
Plus: A big fat Leonard Lopate debacle at WBAI, “podcasts by women, for everyone, no creeps allowed,” and publishers are building teams around smart speakers.
There’s a lot that subscription on-demand audio gambits can learn from the increasingly formidable world of mindfulness apps.
The real revolution in video news will be when someone, someday, figures out a way to make timely, high-quality, democratically useful news work natively on a streaming platform.