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Articles tagged news personalization (3)

“Say you read a lot about cooking, and someone similar to you has also read a lot about cooking, but also read a Saturday profile from International about a chef in Italy. We may surface that story in your queue in your newsletter.”
“We don’t have to ask you anything. We just know, by virtue of you being a Journal reader, what you’d like to read and what you should read. You don’t have to tell us anything.”
News personalization could help publishers attract and retain audiences — in the process making political polarization even worse.