Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Marshall Project, an early model for single-subject nonprofit news sites, turns five today (and got a shoutout on Jeopardy last night)
ABOUT                    SUBSCRIBE

Articles tagged News Revenue Hub (15)

You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
“The biggest takeaway for us is there is a pool of donors there that was untapped, and now we realize they do exist.”
“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
Though local news will be a focus, this program won’t be exclusively for local news publishers.
“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”