Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Outline, an attempt to build a bolder kind of news site, appears to have met its end
ABOUT                    SUBSCRIBE

Articles tagged newsletters (37)

The newspaper hopes to broaden their audience for politics coverage with a thrice-weekly newsletter for readers who feel overwhelmed by the unending news cycle.
“Climate is one of those big, overarching topics that feels essential to understand and also very overwhelming. The newsletter form seems like the right way to approach it because it narrows the focus.”
Just as blogging allowed a new cadre of journalists to work outside established news organizations in the early 2000s, the email newsletter boom has done the same in local communities. “This is more than 40 hours a week for far less than minimum wage. To be frank, it’s exhausting. I only do it because it’s so important.”
“One of my fears when we started was that there wouldn’t be enough topics, but it’s safe to say that’s not a concern.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”