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Articles tagged newsletters (38)

Publishers will need to step up the personality and stickiness of their digital news products if they are to compete with platforms and aggregators.
The newspaper hopes to broaden their audience for politics coverage with a thrice-weekly newsletter for readers who feel overwhelmed by the unending news cycle.
“Climate is one of those big, overarching topics that feels essential to understand and also very overwhelming. The newsletter form seems like the right way to approach it because it narrows the focus.”
Just as blogging allowed a new cadre of journalists to work outside established news organizations in the early 2000s, the email newsletter boom has done the same in local communities. “This is more than 40 hours a week for far less than minimum wage. To be frank, it’s exhausting. I only do it because it’s so important.”
“One of my fears when we started was that there wouldn’t be enough topics, but it’s safe to say that’s not a concern.”