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Articles tagged Nielsen (17)

Plus: Gimlet launches a history show, DGital Media rebrands, and the launch of a new “improvised sci-fi sitcom.”
Plus: Radiotopia’s Ear Hustle is a hit, Panoply partners with Nielsen for more targeted ads, and The New York Times gets another podcast.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
Also: Was there a lag in the “Serial effect” on podcast awareness?
Fueled by Rupert Murdoch’s ambitions and significant investments, The Wall Street Journal seemed to have all the momentum in its newspaper war against The New York Times. That’s changed. Why?
Paywalls aren’t just for newspapers any more. As a Cincinnati station gets ready to start charging online, there’s a big potential opportunity for stations to move into the void left by shrinking newspapers.
Television is about to be disrupted by the same fragmentation print has faced: the ability to better target advertising, but only if you have the right data.
…and how the network is using social media to increase its engagement and broaden its viewership. Simon Owens