“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
Benton, Joshua. "A wave of distributed content is coming — will publishers sink or swim?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Mar. 2015. Web. 25 Jul. 2024.
APA
Benton, J. (2015, Mar. 24). A wave of distributed content is coming — will publishers sink or swim?. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/
Chicago
Benton, Joshua. "A wave of distributed content is coming — will publishers sink or swim?." Nieman Journalism Lab. Last modified March 24, 2015. Accessed July 25, 2024. https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/
| title = A wave of distributed content is coming — will publishers sink or swim?
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 24 March 2015
| accessdate = 25 July 2024
| ref = {{harvid|Benton|2015}}
}}
