“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
“In the West, Cracked, BuzzFeed, and Mashable had really picked up steam. We couldn’t relate to the contents; we didn’t get the jokes. So we decided to create content for people like us.”
The company started as a side project, but with €1 million in outside investment, Opinary is now in 10 German newsrooms and looking toward the United States.
Zuckerman, Ethan. "Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Jan. 2010. Web. 2 Mar. 2021.
APA
Zuckerman, E. (2010, Jan. 19). Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism. Nieman Journalism Lab. Retrieved March 2, 2021, from https://www.niemanlab.org/2010/01/ethan-zuckerman-advocacy-agenda-and-attention-unpacking-unstated-motives-in-ngo-journalism/
Chicago
Zuckerman, Ethan. "Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism." Nieman Journalism Lab. Last modified January 19, 2010. Accessed March 2, 2021. https://www.niemanlab.org/2010/01/ethan-zuckerman-advocacy-agenda-and-attention-unpacking-unstated-motives-in-ngo-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/01/ethan-zuckerman-advocacy-agenda-and-attention-unpacking-unstated-motives-in-ngo-journalism/
| title = Ethan Zuckerman: Advocacy, agenda and attention: Unpacking unstated motives in NGO journalism
| last = Zuckerman
| first = Ethan
| work = [[Nieman Journalism Lab]]
| date = 19 January 2010
| accessdate = 2 March 2021
| ref = {{harvid|Zuckerman|2010}}
}}
