“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
“In the West, Cracked, BuzzFeed, and Mashable had really picked up steam. We couldn’t relate to the contents; we didn’t get the jokes. So we decided to create content for people like us.”
The company started as a side project, but with €1 million in outside investment, Opinary is now in 10 German newsrooms and looking toward the United States.
