While the sector is still growing, that growth is slowing, by some metrics. And audience data for 2023 shows that across all outlets surveyed, average monthly web traffic fell.
“I don’t think there’s a circumstance where if you can just twist the dials the right way it’s going to unlock lots and lots of earned revenue from a big subscriber base.”
Culpepper, Sophie. "Many small news nonprofits feel overlooked by funders. A new coalition is giving them a voice." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Feb. 2024. Web. 20 Sep. 2024.
APA
Culpepper, S. (2024, Feb. 7). Many small news nonprofits feel overlooked by funders. A new coalition is giving them a voice. Nieman Journalism Lab. Retrieved September 20, 2024, from https://www.niemanlab.org/2024/02/many-small-news-nonprofits-feel-overlooked-by-funders-a-new-coalition-is-giving-them-a-voice/
Chicago
Culpepper, Sophie. "Many small news nonprofits feel overlooked by funders. A new coalition is giving them a voice." Nieman Journalism Lab. Last modified February 7, 2024. Accessed September 20, 2024. https://www.niemanlab.org/2024/02/many-small-news-nonprofits-feel-overlooked-by-funders-a-new-coalition-is-giving-them-a-voice/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/02/many-small-news-nonprofits-feel-overlooked-by-funders-a-new-coalition-is-giving-them-a-voice/
| title = Many small news nonprofits feel overlooked by funders. A new coalition is giving them a voice
| last = Culpepper
| first = Sophie
| work = [[Nieman Journalism Lab]]
| date = 7 February 2024
| accessdate = 20 September 2024
| ref = {{harvid|Culpepper|2024}}
}}
