“Nobody wants to look back on the work we’ve done and say, ‘God, we were really clueless 50 years ago.’ We want to start every day thinking that we’re as in touch with the community as we possibly can be and reflect their interests and values.”
“In my experience in legacy media, the answer was to throw your hands in the air and say, ‘There’s not much we can do.’ Well, I don’t find that acceptable. We have to find ways to reach those audiences.”
“The grants will fund an organization’s first dedicated revenue positions, or grow an existing revenue team. Most will fund at least two new full-time positions for 24 months dedicated to revenue and fundraising.”
“People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.”
Schmidt, Christine. "Drawing on ten years of expertise, the Texas Tribune wants to coach you on its money-making lessons." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2019. Web. 27 May. 2023.
APA
Schmidt, C. (2019, Dec. 5). Drawing on ten years of expertise, the Texas Tribune wants to coach you on its money-making lessons. Nieman Journalism Lab. Retrieved May 27, 2023, from https://www.niemanlab.org/2019/12/drawing-on-ten-years-of-expertise-the-texas-tribune-wants-to-coach-you-on-its-money-making-lessons/
Chicago
Schmidt, Christine. "Drawing on ten years of expertise, the Texas Tribune wants to coach you on its money-making lessons." Nieman Journalism Lab. Last modified December 5, 2019. Accessed May 27, 2023. https://www.niemanlab.org/2019/12/drawing-on-ten-years-of-expertise-the-texas-tribune-wants-to-coach-you-on-its-money-making-lessons/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/12/drawing-on-ten-years-of-expertise-the-texas-tribune-wants-to-coach-you-on-its-money-making-lessons/
| title = Drawing on ten years of expertise, the Texas Tribune wants to coach you on its money-making lessons
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 5 December 2019
| accessdate = 27 May 2023
| ref = {{harvid|Schmidt|2019}}
}}
