The worker-owned sports website released an admirably transparent annual report on Thursday. The report showed Defector brought in $3.8 million in its second year and that nearly every dollar came from readers.
The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Scire, Sarah. "You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jun. 2022. Web. 25 Apr. 2024.
APA
Scire, S. (2022, Jun. 8). You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2022/06/you-didnt-hear-this-from-me-but-defector-is-getting-a-subscriber-boost-from-its-podcast-normal-gossip/
Chicago
Scire, Sarah. "You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip." Nieman Journalism Lab. Last modified June 8, 2022. Accessed April 25, 2024. https://www.niemanlab.org/2022/06/you-didnt-hear-this-from-me-but-defector-is-getting-a-subscriber-boost-from-its-podcast-normal-gossip/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/06/you-didnt-hear-this-from-me-but-defector-is-getting-a-subscriber-boost-from-its-podcast-normal-gossip/
| title = You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 8 June 2022
| accessdate = 25 April 2024
| ref = {{harvid|Scire|2022}}
}}
