Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
Faktisk.no is a new collaboration between newspapers Dagbladet and VG and the country’s public broadcaster NRK: “One of the first things we realized was that we had to sit outside our own organizations.”
Plus: What new and returning shows to expect in the new year, Panoply launches an “imprint,” and a liberal podcast network tries to counterbalance conservative talk radio.
Lichterman, Joseph. "How 3 publishers plan to use Snapchat Memories to improve the quality and shelf life of their output." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Jul. 2016. Web. 31 May. 2023.
APA
Lichterman, J. (2016, Jul. 7). How 3 publishers plan to use Snapchat Memories to improve the quality and shelf life of their output. Nieman Journalism Lab. Retrieved May 31, 2023, from https://www.niemanlab.org/2016/07/how-3-publishers-plan-to-use-snapchat-memories-to-improve-the-quality-and-shelf-life-of-their-output/
Chicago
Lichterman, Joseph. "How 3 publishers plan to use Snapchat Memories to improve the quality and shelf life of their output." Nieman Journalism Lab. Last modified July 7, 2016. Accessed May 31, 2023. https://www.niemanlab.org/2016/07/how-3-publishers-plan-to-use-snapchat-memories-to-improve-the-quality-and-shelf-life-of-their-output/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/07/how-3-publishers-plan-to-use-snapchat-memories-to-improve-the-quality-and-shelf-life-of-their-output/
| title = How 3 publishers plan to use Snapchat Memories to improve the quality and shelf life of their output
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 7 July 2016
| accessdate = 31 May 2023
| ref = {{harvid|Lichterman|2016}}
}}