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Articles tagged NYT Global (4)

“Somebody asked me, ‘Whose market share are you trying to steal?’ That’s not really how we’re thinking about this.”
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
It’s part of the Times’ ongoing efforts to reach international readers — and an interesting experiment on how our political system looks from the outside.