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MLA

Roston, Michael. "If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Jan. 2014. Web. 25 Mar. 2023.

APA

Roston, M. (2014, Jan. 6). If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk. Nieman Journalism Lab. Retrieved March 25, 2023, from https://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/

Chicago

Roston, Michael. "If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk." Nieman Journalism Lab. Last modified January 6, 2014. Accessed March 25, 2023. https://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2014/01/if-a-tweet-worked-once-send-it-again-and-other-lessons-from-the-new-york-times-social-media-desk/
    | title = If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk
    | last = Roston
    | first = Michael
    | work = [[Nieman Journalism Lab]]
    | date = 6 January 2014
    | accessdate = 25 March 2023
    | ref = {{harvid|Roston|2014}}
}}