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Articles tagged Omniture (4)

“What I’m really hoping to learn is actually just, how do we make use of all these new media as what is essentially publishing is becoming software, and software is becoming content? These things are sort of meeting in the middle.”
Television is about to be disrupted by the same fragmentation print has faced: the ability to better target advertising, but only if you have the right data.
September 14, 2010
March 4, 2010